From Traditional to Digital There have been some significant shifts in the realm of marketing practice during the course of the last decade. From the usual advertising and marketing techniques…

Kings of Marketing India's marketing environment has through the years experienced some form of radical transformation as a result of advanced technology, shifting consumer behaviour, and an upsurge in competition…

The Art of Artistic Leadership The world of business often conjures images of spreadsheets, boardrooms, and calculated strategies. But what if there was more to leadership than just numbers and…

The Tech Titan In today's rapidly evolving technological landscape, a new breed of leader has emerged: the tech titan. These visionary entrepreneurs are not just building companies; they are disrupting…

Embracing Advancements   Business organizations offer various products or services in catering to a vast customer base. With the presence of numerous competing products, business organizations feel the need to create…

Know-How Imagine living in a virtual world, where you can access numerous people and do hundreds of functions seamlessly. Mostly seen in 3D movies and modern games, the virtual world…

#AugmentedWorking While watching the famous Hollywood blockbuster ‘Lucy,’ actor Scarlet Johansson plays the lead role- Lucy, a young lady who attains enhanced physical and mental capabilities of mental time travel,…

#EraofAdvacements Businesses in the modern world are being innovative by initiating numerous changes in their working strategies to bring about a positive difference in their product/service offerings. The rapidly changing…

Change is inevitable in the way that has worked in recent times. Majorly driven by technology and industry, the inclusion of automation and data exchange have made huge enhancements in…

Did you ever strike with the thought that the corporates only care about their profits? Earlier, due to low business competition in the corporates, a monopoly system was used to…