In the dynamic landscape of modern business, where innovation and fresh perspectives are the currency of progress, Sonia Middha stands as a beacon of change. As the Founder and CEO of Crossdoor, Sonia has carved a path that transforms organisations and reshapes entire industries. With a decade of valuable experience, Sonia embarked on a journey to revolutionize every sector she touched.
In 2015, Sonia breathed life into Crossdoor with a vision to bridge the gap between speciality sectors and talented individuals hungry for opportunity. She recognized that to truly alter the course of an industry, one must embrace the ingenuity and strategic acumen of the younger generation. Sonia’s unwavering belief in the power of fresh perspectives and innovative thinking propelled her to create and lead Crossdoor on a mission to redefine traditional norms and practices.
At the heart of Sonia’s philosophy lies a profound understanding that changing an organization’s fate requires more than just talented resources—it demands a cultural shift, a willingness to embrace diversity, and a commitment to fostering growth. Through Crossdoor, Sonia has opened doors to brighter prospects, championing inclusivity and empowerment every step of the way.
Crossdoor – The Bridge Between Dream Recruiters and Top Talent
Crossdoor is the nexus between dream recruiters and the talent they seek to cultivate. Sonia says, “We firmly believe that an organization’s willingness to embrace change is the cornerstone of staying ahead of the curve in today’s rapidly evolving business landscape.” Crossdoor’s mission is to facilitate the realization of this ethos by empowering businesses to build a reliable, competent, and diligent workforce.
She shares, “Our approach at Crossdoor is rooted in partnership, guided by principles of trust, transparency, and respect. We understand that every organization has unique needs and aspirations, and our commitment is to fully grasp and honour these intricacies.” By aligning themselves closely with their clients, Sonia says they ensure that their solutions add maximum value, precisely tailored to their business requirements.
Central to their methodology is a dedication to comprehensive screening, training, and inducting candidates, relieving their clients of the burden of recruitment logistics. With Crossdoor’s support, businesses can redirect their focus towards core operations, confident that their workforce needs are being expertly managed by Sonia and her expert team of recruitment professionals.
Drawing upon their wealth of experience, they have successfully aided startups and established companies in establishing their captive offshore teams. Sonia says, “Our unique onsite/offshore global delivery model is designed to magnify the synergies between human-resource economy and efficiency, enabling organizations to pursue and deliver excellence on a global scale.”
At Crossdoor , they are not merely an idea—they are a catalyst for transformation, bridging the gap between ambition and achievement. “With our unwavering commitment to excellence and innovation, we stand ready to guide our clients towards a future where their recruitment dreams are realized and their talent potential fully unleashed,” states Sonia, whose exciting journey of entrepreneurship is an inspirational tale for other aspiring entrepreneurs, especially women to realize the immense power they hold in themselves.
A Trailblazer’s Tale
Sonia’s journey is nothing short of a trailblazing saga of entrepreneurship—a testament to the power of determination, resilience, and unwavering ambition. Reflecting on her beginnings, Sonia recalls, “I always wanted to be an entrepreneur and run my own company.” In mid-2015, fuelled by her entrepreneurial spirit, she boldly decided to quit her job and embark on the path of building her firm.
With the dream of making a significant mark in the business world, Sonia named her venture Crossdoor. However, she faced a significant hurdle—a lack of financial resources. Hailing from a middle-class background, she didn’t have the luxury of a substantial bank balance to kickstart her entrepreneurial journey. Undeterred by these challenges, Sonia refused to let her dreams be stifled, or her motivation wane.
Armed with only a modest sum in her bank account, Sonia took the leap of faith. She hired one employee alongside herself and transformed a humble corner of her home into the headquarters of Crossdoor. With just two tables and chairs, Sonia began her entrepreneurial odyssey, symbolizing the epitome of starting from scratch and building from the ground up.
Leaving the security of a salaried job behind was undoubtedly a daunting decision. Yet, Sonia’s unwavering determination to carve out a name for herself in the entrepreneurial realm propelled her forward. Her singular goal was clear—to make her dreams a reality, one step at a time.
Through perseverance, grit, and a steadfast commitment to excellence, Sonia has turned her entrepreneurial vision into a tangible reality. Today, Crossdoor stands as a reputable name in the recruitment industry, a testament to Sonia’s indomitable spirit and the dedication of her supportive team.
As Sonia reflects on her journey, she acknowledges the invaluable lessons, experiences, and achievements that have accompanied her. While there is still much ground to cover, Sonia takes pride in the progress and milestones. Her entrepreneurial saga inspires aspiring business leaders everywhere, proving that with determination and passion, even the loftiest dreams can be realized.
Her Guiding Philosophy
At the heart of Crossdoor lies a guiding philosophy rooted in understanding and fulfilling the unique needs of its clients. As Sonia, the founder, emphasizes, “We try and understand the need and the exact criteria to hire people from the customer that we work with.” This commitment to comprehension forms the cornerstone of their approach, as they believe that by truly grasping their clients’ requirements, team Crossdoor can deliver tailored solutions that exceed expectations.
“With this principle in mind, we go above and beyond to support our clients with readily available options. Through meticulous pre-screening, including basic technical assessments, we ensure that the candidates we present are qualified and aligned with our clients’ specific needs. This proactive approach streamlines the recruitment process and empowers our clients to make informed decisions, enabling them to secure the right candidates swiftly and efficiently.”
At Crossdoor, their guiding philosophy is not just about filling vacancies; it’s about forging lasting partnerships built on trust, transparency, and mutual understanding. Sonia adds, “By prioritizing our clients’ needs and delivering exceptional service at every turn, we strive to be more than just a recruitment agency—we aim to be a trusted ally on their journey towards success.”
An Evolutionary Ethos
Crossdoor embodies an evolutionary ethos that recognizes the dynamic nature of the entrepreneurial landscape. At the core of its approach is a commitment to staying ahead of the curve and anticipating the evolving needs of its clients. As Sonia aptly describes, “The entrepreneurial landscape is continually evolving.” In response to this perpetual flux, they have developed a unique selling proposition (USP) to provide immediate joiners with a distinct advantage.
“Central to our USP is the concept of pre-screening candidates at two levels, a process meticulously conducted at our end. This proactive approach allows us to present our clients with a curated selection of top-tier candidates—essentially, the cream of the crop.”
By investing considerable time and effort into this two-step screening process, the team led by Sonia ensures that their clients’ time and energy are preserved, streamlining the recruitment process and minimizing the likelihood of rejections.
While this approach may require additional resources and time investment on Sonia and her team’s part, they firmly believe that the benefits far outweigh the costs. “By presenting our clients with pre-screened candidates who have undergone rigorous evaluation, we empower them to make more informed hiring decisions.” This not only accelerates the recruitment process but also enhances the likelihood of securing talent that is not only qualified but also seamlessly aligned with their clients’ specific needs and expectations.
Crossdoor ‘ evolutionary ethos is epitomized by its proactive approach to recruitment, characterized by innovation, efficiency, and a relentless commitment to client satisfaction. “By leveraging our USP to provide immediate joiners with pre-screened candidates, we strive to redefine the recruitment experience, setting new standards of excellence in an ever-evolving entrepreneurial landscape,” says Sonia, whose leadership at Crossdoor is nothing short of an inspirational force, driven by a profound belief in the power of connection, respect, and mutual appreciation within the workplace.
An Inspirational Leadership Force
As she reflects on her leadership style, Sonia shares, “I have people working in my organization from day one.” This enduring loyalty is a testament to Sonia’s exceptional leadership, as she creates an environment where employees feel valued, motivated, and truly part of a cohesive team.
Sonia’s leadership philosophy is anchored in the understanding that genuine connection is the cornerstone of a thriving work culture. She believes emotional and mental alignment with one’s work family is essential for fostering a collaborative and united team dynamic. By nurturing an environment where everyone feels emotionally invested in their work and connected to their colleagues, Sonia cultivates a sense of unity and shared purpose that transcends traditional hierarchical structures.
Central to Sonia’s leadership approach is the unwavering value she places on trust, respect, and inclusivity. She recognizes the importance of empowering her team members by valuing their suggestions, opinions, and contributions. In doing so, Sonia fosters a culture of open communication and mutual respect, where every voice is heard, and every perspective is valued.
Sonia’s inspirational leadership force lies in her ability to instil a sense of belonging, purpose, and fulfilment within her organization. By prioritizing the well-being and satisfaction of her team members, she not only cultivates a positive and productive work environment but also ensures the long-term success and growth of Crossdoor. In Sonia’s leadership, employees find not just a boss but a mentor, a supporter, and a champion of their professional and personal development.
Crossdoor’s Equilibrium
Crossdoor maintains a steadfast equilibrium, balancing the dynamic demands of the market with a commitment to continuous learning and growth. As Sonia affirms, “We try to keep ourselves updated with the market trends; we keep updating our skills and knowledge, which helps us do the pre-screening.”
This proactive approach ensures that Sonia and her team remain at the forefront of industry developments, equipped with the latest insights and expertise to navigate the ever-evolving recruitment landscape effectively. By staying abreast of market trends and honing their skills, they enhance their ability to conduct thorough and effective pre-screening processes, ultimately delivering tailored solutions that meet the evolving needs of their clients.
At Crossdoor , equilibrium is not just a goal; it’s a guiding principle that drives their continuous pursuit of excellence and ensures that they remain agile, adaptive, and indispensable in an ever-changing marketplace.
A Transformational Innovator
Sonia embodies the essence of a transformational innovator, spearheading Crossdoor on a growth, evolution, and adaptability journey. Reflecting on the company’s humble beginnings, Sonia recalls, “When we started in 2015, we just had one customer, one startup for which we were working.”
However, through Sonia’s visionary leadership and unwavering dedication to excellence, Crossdoor has transformed remarkably. Today, the company boasts partnerships with top multinational corporations, a testament to Sonia’s ability to navigate and thrive in an ever-changing business landscape. Yet, despite this ascent to prominence, Sonia remains committed to working with growing organizations, recognizing the invaluable insights and learning opportunities they present. By engaging with diverse clients and witnessing firsthand the challenges they face, Crossdoor continues to evolve as a continuous learner, adapting its strategies and services to meet the changing needs of its clientele. In Sonia, Crossdoor has found a leader and a visionary trailblazer, driving innovation and transformation in recruitment.
In the realm of entrepreneurship, technology plays a pivotal role in enhancing efficiency. Sonia believes in it ardently, “We work on all technologies in the market. This way, we keep ourselves updated with the new trends in the market, and it also helps us move one step ahead of others.”
Sonia also believes that the workforce is the cornerstone of any successful organization. Thus, Sonia says they have timely training to foster a culture of growth, skill development, and empowerment among her employees. “We request knowledgeable, senior-positioned people in the companies we work with to have knowledgeable sessions every six months. So that we may help them find the best-suited people. At the same time, we keep our skills developed and updated.”
A Future Visionary
The COVID-19 pandemic has reshaped industries globally. Crossdoor combined virtual and in-person interviews during that time to make the hiring process smoother. It also helped in increasing standards due to the associated cost and time savings. The hybrid workforce of onsite and remote employees became more normalized. Increased engagement, lower costs and a shorter hiring process are benefits of the shift to internal mobility. However, the biggest benefit, according to Sonia, was improved retention.
Today, every business goes beyond the physical realm, touching on digital transformation, constant consumer engagement, and virtual user experience. “We help our customers redesign and build recruiting programs as well, which helps us design a world-class candidate experience,” says Sonia. Crossdoor believes in giving the best quality/best talent. “We not only focus on customer satisfaction but also ensure a seamless candidate experience.”
In her advice to aspiring entrepreneurs, especially women, Sonia says, “Don’t get disheartened about not getting something in life. There’s always a door of opportunity waiting for you.”
Reshaping the Present
Looking to the future, Crossdoor aims to dream even bigger and brighter with every passing day. Sonia reveals, “We aim to have our offices in different cities across Pan India and spread our talent in all directions so that Crossdoor soon becomes India’s number one recruitment company.” The number of effort you put in will always decide your success story. “So, we ensure our efforts are always in the right direction and helping us reach our dream of coming into the top ten globally,” she concludes.
As we explore the transformative potential of women in business, Sonia Middha’s story serves as a testament to the limitless possibilities that arise when passion, vision, and determination converge. In the realm of entrepreneurship, Sonia stands as an exemplar, inspiring countless individuals to unleash their potential and pave the way for a future where every door is open and every voice is heard.
