Innovation is the key to unlocking the future of industries, and it is only by adapting to change that we can lead the way. Jaaji Technologies stands as a testament to this belief, driving innovation in the automation industry with cutting-edge digital solutions and AI-driven advancements. Founded by KV Siva Rama Brahmam, Founder and CEO, with a vision to deliver cost-effective, customizable solutions, Jaaji Technologies has successfully established itself as a trailblazer in the manufacturing sector. With a strong foundation in the Indian market, the company is now set on expanding its footprint globally, focusing on Operations, Maintenance, Quality, and Technical Services.
Committed to an AI-first approach, Jaaji Technologies is dedicated to improving operational efficiency, enhancing safety, reducing carbon footprints, and optimizing bottom-line results for its clients. Through its unwavering dedication to innovation and excellence, Jaaji Technologies is shaping the future of automation, one solution at a time.
In its journey, the firm has achieved tremendous success, awards, accolades, and recognitions, including:
*BPCL Innovation Award 2023: Jaaji Technologies was honoured with the ‘BPCL Innovation Award 2023’ in the Digitalization track, recognizing its dedication to creating innovative solutions for the manufacturing industry.
*Company of the Year 2021: The CEO Magazine shortlisted Jaaji Technologies as a ‘Leader in Manufacturing Industry-Centric Data Analytics and Digitalization Technologies’ in its Company of the Year 2021 – Vol 2 edition.
*CIO Tech Outlook 2022: Jaaji Technologies was recognized by CIO Review India as one of the ’20 Most Promising Manufacturing Technologies for the year 2018′, highlighting its role in advancing manufacturing technologies.
Motivation to Step into a Dynamic Field
As a trailblazer in the automation industry, Jaaji Technologies’ journey began with a visionary approach. The founder was motivated to step into this dynamic field by recognizing the potential for cost-effective, customizable, and value-driven solutions in digital transformation—an essential aspect of automation in the manufacturing and process industries. While large organizations had the resources to invest in such programs, Jaaji Technologies identified an opportunity to cater to a broader market with tailored solutions that could kickstart digital initiatives.
The company was established in Ongole, a small town in Andhra Pradesh, leveraging the founder’s extensive experience in the process industry and process controls at leading automation firms. Contrary to popular belief, Ongole and its surrounding regions offered a pool of talented individuals who played a pivotal role in transforming this idea into a thriving business. Jaaji Technologies now serves prominent corporations in India and abroad, delivering world-class solutions.
The company’s growth has been bolstered by the support and trust of industry veterans who believed in its capabilities. Today, its digital solutions are deployed across multiple verticals in organizations like Nayara Refinery, Indian Oil, GAIL, Aditya Birla Chemicals, Aditya Birla Cellulosic, JSW Steel, AM/NS, RPSG Group, Sembcorp (SEIL), Chettinad Cements, NSL Sugars, Dorf Ketal, DB Power, and Dodla Dairy. With over 100 installations across 10 countries, Jaaji Technologies’ Made-In-India solutions contribute to saving foreign exchange and advancing the country’s vision of Atmanirbhar Bharat in the field of digital transformation.
Guiding Philosophy Propelling Organization’s Success
Jaaji Technologies operates with a clear philosophy: to build simple, cost-effective, and easy-to-maintain COTS (Commercially off the shelf) solutions. The company offers a comprehensive range of essential solutions under a single platform with an integrated approach to digital transformation. Rather than focusing on pointed, use-case-specific products, Jaaji Technologies developed the inSis Suite—a customizable platform designed to meet the diverse needs of end users across various industry verticals. Additionally, the company provides ready-to-use modules that enable quick deployment and deliver early returns for customers.
With a dedicated team of 30+ delivery engineers, Jaaji Technologies manages solutions at over 100 sites, demonstrating the versatility and technical comprehensiveness of the inSis Suite. The company is committed to exceeding expectations, earning the trust and appreciation of its clients through its work ethic and consistent support. Notably, one-fifth of its revenue comes from AMC and subscription contracts, reflecting the confidence that clients place in both the team and the platform.
Providing Innovative Solutions to Clients
Jaaji Technologies’ strategy revolves around building a scalable and versatile platform designed to support new use cases and plug-ins, ensuring easy configuration and adaptability. Customer feedback plays a pivotal role in continuously improving the platform, with users providing valuable insights that enhance its capabilities. The team stays ahead of the curve by participating in global technical conferences and staying informed about the latest market trends and advancements.
The company’s inSis.AI platform takes artificial intelligence and machine learning capabilities to the next level, including the integration of Generative AI. Built as a layer on top of Jaaji Technologies’ flagship product, inSis, it caters to the evolving needs of the process industry. Based on insights from interactions with industry peers in India and abroad, inSis.AI delivers value-added use cases such as real-time quality predictions, asset anomaly detection through advanced pattern recognition, model-based real-time process optimization, and operational summarization using small language models.
All of Jaaji Technologies’ solutions are modular, allowing clients to adopt them based on their digital maturity and roadmaps. This approach ensures cost-effective options while delivering measurable value within the first quarter of deployment. Notably, some of the company’s latest catalogue additions stem from detailed studies conducted with existing clients and collaborative discussions, underscoring its commitment to client-centric innovation.
Approach to Leadership and Team Building
Trust is the cornerstone of Jaaji Technologies’ approach to both team-building and customer relationships. While the company’s senior leaders define mid to long-term strategies, the core team is entrusted with executing plans and delivering solutions that meet client expectations. Jaaji Technologies adopts a balanced growth strategy, blending conservative and aggressive approaches. This ensures profitability and sustainable growth, coupled with a well-structured career development plan for its employees—a mix of learning opportunities and project deliverables. The company’s focus on open and healthy communication has resulted in attrition rates significantly lower than industry peers.
Jaaji Technologies’ hiring strategy emphasizes assembling teams with complementary skills from diverse industries and domains. This fosters collaboration, knowledge sharing, and integrated project delivery. Employees gain valuable experience through the variety of projects undertaken, developing functional, technical, and personal skills. Many grow into well-rounded professionals. Clients also play an active role in this growth journey by encouraging young talent and providing opportunities for interactions with their senior management teams, further enriching the collaborative ecosystem.
Balance Between Operational Proficiency and Client Expectations
Jaaji Technologies’ flagship platform, inSis (Industrial Smart Information System), is designed as a commercial off-the-shelf (COTS) solution requiring minimal configuration efforts. The company strongly emphasizes understanding client expectations and underlying needs. By analyzing requirements related to data security, consolidation, analytics, predictions, and traceability, Jaaji Technologies develops solutions that deliver measurable benefits, including improved data accuracy, time savings, cost reductions, material efficiency, and sustainability. Their approach focuses on demonstrating clear returns on investment wherever possible.
Continuous innovation is a hallmark of Jaaji Technologies. The platform is enhanced with features that automate configuration processes using AI. For instance, the team is finalizing a feature that converts scanned operator log sheets into digital logbook elements, significantly reducing manual effort.
Recognizing that some clients may aim to take on more than is feasible during digital transformation, Jaaji Technologies proactively educates and guides them. By addressing practical challenges and collaborating with diverse stakeholders, the company ensures smooth change management. This process requires patience and a positive mindset, which the Jaaji Technologies team brings to every engagement, fostering long-term client success.
A Transformative Project
As a product company, Jaaji Technologies designs its solutions with a forward-looking approach, ensuring they address present-day use cases while anticipating future needs. During the pandemic challenges, including a cash crunch, the company identified the critical need for enhanced collaboration among teams in process plants. This realization led to the development of the Connected Worker platform.
The platform integrates operations, maintenance, safety, and technical excellence teams, enabling seamless information exchange, conversation threads, automated alerts, reports, and dashboards. While similar concepts were gaining traction in Western markets, Jaaji Technologies was the first to conceptualize, design, and launch this innovative solution in India.
The company remains committed to refining the Connected Worker platform by incorporating client feedback, ensuring it continues to address evolving requirements and sets a benchmark for collaborative digital transformation in the industry.
Leverage Technology to Optimize Services
Jaaji Technologies continues to enhance its inSis platform with features that streamline system configuration through automated utilities and AI integration. A notable upcoming feature is the ability to import scanned operator log sheets and convert them into digital logbook elements, which will reduce configuration efforts by 80%, significantly cut implementation time, and improve operational efficiency.
The company has also introduced the inSis Support module, embedded directly within the product. This allows users to report issues with a single click, automatically sharing necessary data for quick resolution. By efficiently addressing extracted information, Jaaji Technologies minimizes issue backlogs and reduces escalation instances, further ensuring customer satisfaction.
While remaining a product-centric organization, a significant portion of the company’s revenue comes from services provided to clients. To maintain excellence, Jaaji Technologies leverages the latest SaaS-based solutions for managing project timelines, deliverables, sales pipelines, HR data, and financials. These solutions offer scalability and cost efficiency as the company grows.
Additionally, the company employs a customized support portal for each client, ensuring effective tracking and resolution of requests in alignment with agreed SLAs. By utilizing advanced tools for product development and delivery, Jaaji Technologies consistently enhances productivity and maintains its position as one of India’s most innovative automation companies.
Fostering a Culture of Growth and Skill Development
Jaaji Technologies takes immense pride in delivering “Made in India” solutions to the world. The company’s team, often hailing from humble beginnings, develops world-class solutions that rival those of industry giants. Led by experienced professionals with backgrounds in multinational organizations, Jaaji Technologies fosters a culture of agility and responsiveness to meet diverse client needs.
Empowerment is a cornerstone of the company’s ethos. Even employees with less than five years of experience are given opportunities to present to clients’ senior leadership, make decisions, and learn from their mistakes. This empowerment encourages innovation and growth within the team.
As technology evolves, the company emphasizes continuous learning, with appraisals factoring in the acquisition of new skills alongside project delivery. With women making up 32% of the workforce, Jaaji Technologies thrives on the diversity of thought and execution, fostering collaboration and the exchange of ideas.
This unique culture of empowerment, learning, and diversity positions Jaaji Technologies for stable and strong growth in the years to come.
Team’s Resilience and Ingenuity Triumphed Over Adversity
Undoubtedly, the Corona period was challenging for Jaaji Technologies, as projects were moving at a snail’s pace, and no new projects were being signed. The team faced numerous personal challenges, with some even losing family members. Travel restrictions further compounded the difficulties, making it a tough 12-month period. Despite these hurdles, the team made the best use of available resources to push ahead.
During such challenging times, having a strong and dedicated team truly made all the difference. Jaaji Technologies successfully delivered a couple of complex projects, which marked the point when cash flow began to improve. In fact, some of their clients, impressed by the work done during the Corona months, referred them to new clients. The company can proudly say that it never delayed or defaulted on salaries during this period. This success is entirely credited to the unwavering commitment and hard work of the team.
Critical Factors in Service Offerings
Augmented Reality (AR) and Virtual Reality (VR) are here to stay, offering a new world of experiences to industrial users and opening up more avenues for innovative solutions. Jaaji Technologies, in collaboration with one of their partners, delivered an end-to-end solution for a government organization where users can view real-time data overlaid on the AR layer. This experience is further enhanced through their mobile applications. New use cases, such as equipment health monitoring and training content, are being developed using these cutting-edge technologies, and Jaaji Technologies is excited about the possibilities they foresee.
One of the solutions they are currently working on involves simulating equipment visualization under various operational conditions. However, they note that manufacturing clients are still hesitant to embrace cloud deployments, with many preferring on-premises solutions for now.
Advice to Budding Entrepreneurs
Jaaji Technologies believes that understanding the industry’s challenges and employing new methods to address them in innovative ways is crucial. A proper blend of domain expertise and technology awareness is essential for driving such innovation in the automation sector. Entrepreneurship, as the company views it, is a marathon requiring the right combination of ambition, tenacity, and commitment to reach the set goals.
With technology evolving rapidly, clients encountering new challenges, and competition becoming fiercer, Jaaji Technologies recognizes that market forces are constantly defining new business models and use cases. As an entrepreneur, one must stay attuned to these changes and adapt solutions or platforms to the ever-evolving landscape. There will inevitably be moments of disappointment and despair, but belief in oneself and in the team will help you navigate through those difficult times. Therefore, it is essential to surround oneself with the right-minded individuals. Seeking guidance from experts or fellow entrepreneurs can be invaluable, providing the support needed to face challenges and prepare for brighter days ahead.
Making a Significant Impact on India’s Automation Landscape
Jaaji Technologies takes great pride in its Indian roots. While the cost advantage has played a significant role in stabilizing its growth model, the company is eager to expand into new areas. They aim to deliver end-to-end digital solutions and AI-driven innovations for the manufacturing industry, focusing on Operations, Maintenance, Quality, and Technical Services.
As AI drives the future, Jaaji Technologies continuously improves its digital solutions with an AI-first approach. Recognizing that digital transformation lays the foundation for AI implementation, the company seeks to operate at the forefront of AI, offering solutions that enhance operational efficiency, improve safety, reduce carbon footprints, and boost the bottom line for client teams. Jaaji Technologies has high aspirations and is determined to become a distinguished global player in this space.
