Embracing novel times, technologies, and trends is easier said than done. Now, take the digital technology or the trend of social marketing. Beyond being additional avenues to traditional marketing, it is a separate domain with different demands from the company wishing to adopt and leverage it effectively.
The nuanced ethos compels companies to partner with new age experts like Ethinos Digital Marketing––https://www.ethinos.com/––which is creating an environment that’s centred around your business and performance delivering value. Being result-oriented is a way of life for the team Ethinos. Right from how they think to how they approach their collaborations, it’s all driven by a unified goal––to effectively serve your business needs.
Ethinos’s journey began in Mumbai, where three visionary directors came together with a shared passion for digital marketing. They recognized the digital landscape’s incredible potential for businesses of all sizes. The world was rapidly evolving, and they saw an opportunity to empower brands by harnessing the power of the internet.
Their motivation stemmed from the desire to bridge the gap between traditional and digital marketing. They wanted to help businesses adapt to this dynamic field and thrive in the digital age. This vision led the founders to establish Ethinos, a digital marketing agency committed to transforming how businesses connect with their audiences online.
Over the years, the founders’ dedication to innovation, creativity, and client success has driven our journey. “We’re proud of how far we’ve come and the impact we’ve made, and we’re excited to continue pioneering in the ever-evolving digital marketing landscape,” says Brijesh Munyal, the Managing Director of Ethinos Digital Marketing.
Brijesh is a leader with over 20 years of experience and a track record of getting the company a high degree of recognition and external validation, developing high-impact, measurable lead gen and Web 2.0 programs that drive sales, build the brand, successfully communicate and position Ethinos’ unique selling propositions with clients, analysts, and other important stakeholders.
Ethinos work with today’s leading tools and technologies to create future-ready solutions. “Much intelligence topped with a dollop of imagination is how we make this happen,” says Brijesh, who spoke in an exclusive interview with CioWorld India, detailing everything digital marketing and all about Ethinos.
Sir, Ethinos has emerged as one of India’s best brands. Could you share the guiding philosophy that has propelled your organization’s success?
Our digital marketing agency uses data to drive our client’s decisions. We create a data infrastructure that allows us to map and understand the client’s consumer, their behaviour, and their needs so that we can be as efficient as possible when we design customer journeys, from the narrative to the media selection, the discoverability, engagement, and experience of the platform to ultimately the sale and delight of the customer. So, having the right team and people to support this process has also become critical to our success.
We also believe in continuous learning and improvement. We are always looking for new and innovative ways to improve our processes and services and deliver better client results.
This guiding philosophy has helped us to become one of India’s best brands. We are committed to helping our clients achieve their business goals through innovative and data-driven digital campaigns.
The industrial landscape is continually evolving. How do you ensure your brand remains adaptable and ahead of industry trends, providing innovative solutions to your clients?
Adaptability and staying ahead of industry trends are essential aspects of our strategy at Ethinos. Here’s how we ensure our brand remains adaptable and consistently offers innovative solutions to our clients:
*Continuous Learning and Training: We invest in the professional development of our teams. Our experts regularly attend industry conferences, workshops, and webinars to stay updated on the latest trends and technologies.
*Market Research: We maintain a dedicated research and development team that closely monitors industry trends, consumer behaviour, and emerging technologies.
*Agile Approach: Ethinos embraces an agile methodology in our work processes. This allows us to quickly respond to changing client needs and market dynamics.
*Innovation Hub: Our organisation has established an innovation hub where creative ideas are encouraged and tested. We offer innovative services with GA4, AI, Ads Data Hub, etc.
*Collaboration and Partnerships: Collaboration is key to innovation. We actively seek partnerships with technology providers, industry experts, and other stakeholders. We have partnered with Ideacafe Agency for Phygital services and Google Gurukul for training and learning.
*Client Feedback: We maintain open lines of communication with our clients and value their feedback immensely. Their input helps us refine our strategies and tailor our solutions to their evolving needs, ensuring we remain a trusted partner.
*Proactive Strategy Reviews: We conduct regular reviews of our strategies and campaigns, not only to evaluate their performance but also to assess their relevance in the evolving landscape. We are proactive in making adjustments to optimize results.
*Thought Leadership: Ethinos aims to be a thought leader in the digital marketing industry.
Your leadership style is often recognized as a driving force behind your company’s achievements. Could you shed light on your approach to leadership and team building within the organization?
Certainly, our approach to leadership and team building at Ethinos is rooted in fostering a collaborative and empowering work environment. Here are some key principles that guide our leadership style:
*Vision and Clarity: We believe in setting a clear vision and mission for the organization. Transparency in communication is crucial to ensure that every team member understands our vision and their role in achieving it.
*Empowerment: Empowering the team members by entrusting them with responsibilities and giving them the autonomy to make decisions within their areas of expertise.
*Continuous Learning: Encourage a culture of continuous learning and personal development. This includes providing opportunities for training, mentorship, and growth within the organization.
*Open Communication: Open and honest communication is essential. We actively seek feedback from team members and create a safe space for them to voice their ideas, concerns, and suggestions.
*Recognition and Appreciation: Recognizing and appreciating the efforts and achievements of team members is fundamental to morale and motivation.
*Team Diversity: We believe in assembling diverse teams with different perspectives and ideas.
*Adaptability and Resilience: Adaptability is crucial in the ever-changing digital landscape. We encourage a mindset of adaptability and resilience within the team.
The essence of brand building lies in innovative solutions and enhancing the end-user experience. How does your firm strike a balance between functional efficiency and customer satisfaction?
Balancing functional efficiency and customer satisfaction is at the core of our brand building efforts at Ethinos. We recognize that these two aspects are intertwined and essential for long-term success. Here’s how we strike that balance:
*Data-Driven Decision-Making: We use data analytics extensively to measure the effectiveness of our campaigns. For example, we track key performance indicators (KPIs) to evaluate campaign success and make real-time adjustments.
*Personalization: Through personalization, we ensure that the content and messaging are relevant to the individual customer.
*Efficient Use of Technology: Crucial for functional efficiency, we invest in cutting-edge marketing automation, analytics, and CRM systems to streamline processes and reduce operational inefficiencies. We also use tools like Google Analytics 4, Ads Data Hub, and Big Query to run SQL queries on terabytes of data in seconds and petabytes in only minutes.
*Agile Campaign Management: We adopt an agile approach to campaign management, allowing us to pivot and adjust as needed.
*Continuous Improvement: We have a culture of continuous improvement. This commitment to improvement is integral to our brand-building efforts.
In the realm of industry, technology plays a pivotal role in enhancing efficiency. How does your company leverage technology to optimize its services and stay ahead in a digital age?
Technology is pivotal in enhancing efficiency and staying ahead in the digital age. At Ethinos, we leverage technology across various operations to optimize our services and deliver exceptional client results. Here’s how we do it:
*Data Analytics: We harness the power of data analytics tools to gain insights into customer behaviour, market trends, and campaign performance. We work on Google Analytics.
*Marketing Automation: Marketing automation platforms enable us to streamline repetitive tasks, such as email marketing, lead nurturing, and social media posting.
*Google Big Query: It is a serverless, highly scalable data warehouse with a built-in query engine. The query engine can run SQL queries on terabytes of data in seconds and petabytes in only minutes.
*AI and Machine Learning: We integrate AI and machine learning algorithms into our marketing strategies. This leads to more effective and efficient campaigns.
*SEO and SEM Tools: We use various SEO and SEM tools to conduct keyword research, track search engine rankings, and optimize website content.
*Mobile Optimization: Responsive design and mobile-specific campaigns ensure a seamless user experience.
*Compliance and Data Privacy Tools: To ensure that our practices align with evolving data privacy regulations, we use compliance and data privacy tools to safeguard sensitive information and maintain compliance with regional laws.
The workforce is the cornerstone of any successful organization. How does your company foster a culture of growth, skill development, and empowerment among its employees?
Our company strongly emphasises fostering a culture of growth, skill development, and empowerment among our employees. We firmly believe that a motivated and skilled workforce is essential for our success. Here’s how we cultivate this culture at Ethinos:
*Professional Development Programs: We offer a range of professional development programs that empower our employees to expand their knowledge and skills.
*Mentorship and Coaching: We encourage mentorship and coaching within our organization. Experienced team members mentor newer colleagues, sharing knowledge and insights to accelerate their growth.
*Regular Performance Reviews: We conduct regular performance reviews to provide constructive feedback and set goals for individual growth.
*Cross-functional exposure: We encourage employees to gain exposure to different aspects of our business.
*Recognition and Rewards: We believe in recognizing and rewarding outstanding performance. These rewards serve as motivation and reinforcement of their value to the organization.
*Innovation Culture: Ethinos promotes an innovation culture where employees are encouraged to contribute ideas and suggestions.
Ethinos has likely faced its share of challenges as a leader on India’s industrial horizon. Could you share an instance where your team’s resilience and ingenuity triumphed over adversity?
In adversity, our team demonstrated remarkable resilience and ingenuity:
*Rapid Adaptation: We quickly convened a cross-functional team comprising SEO experts, content strategists, and data analysts.
*Data-Driven Analysis: Our data analysts conducted a deep dive into the update’s impact, examining patterns and identifying areas where we could regain lost ground.
*Content Optimization: We overhauled our clients’ content strategies, focusing on creating high-quality, informative, and engaging content that aligned with the new search engine guidelines.
*Algorithm-Friendly SEO: Our SEO experts meticulously updated on-page and technical SEO elements to comply with the new algorithm’s requirements.
*Client Communication: Transparency and open communication with our clients were paramount.
*Testing and Iteration: We adopted an iterative approach, constantly testing and refining our strategies based on performance data.
*Diversification: Recognizing the need to diversify traffic sources, we explored alternative channels to reduce our clients’ reliance on organic search traffic.
Over time, our team’s dedication and strategic approach paid off. We managed to recover the lost organic traffic, achieved higher rankings, and improved overall website performance.
Today, every brand goes beyond the physical realm, touching on aspects like social and digital marketing. How does your company embrace these new-age branding techniques to enhance end-user experience?
At Ethinos, we fully embrace new-age branding techniques by:
*Digital Integration: We seamlessly integrate digital and social strategies to create holistic brand experiences.
*Content Storytelling: We leverage compelling content to engage and resonate with end-users on digital platforms.
*Data-Driven Insights: We harness data analytics to refine strategies, ensuring they align with user preferences and behaviours.
*Multichannel Engagement: We utilize diverse digital channels to reach audiences where they are, optimizing the end-user experience.
Our approach ensures that brands connect authentically with their audiences in today’s digital landscape.
