The global surge in technological advancements and the burgeoning demand for interconnected and cutting-edge devices have propelled the electronics industry into new frontiers. Argus Embedded Systems Pvt Ltd has risen as a beacon of innovation and excellence in the realm of product engineering and electronics manufacturing, securing a place in the prestigious title of ‘The Brands of the Year – 2023.’
A transformational shift towards smaller, faster, and more energy-efficient products has become the norm, catalyzing innovation in this sector. The Indian government, recognizing this trend, has initiated pivotal schemes like the Electronics Manufacturing Clusters (EMC), Modified Special Incentive Package Scheme (M-SIPS), and Production Linked Incentive (PLI), aiming to fortify electronics manufacturing within the nation’s boundaries.
These measures align with the National Policy on Electronics 2019 (NPE 2019), with ambitious targets of escalating electronic product production to USD 400 billion by 2025 and achieving a turnover of USD One trillion by 2025 for the entire electronics system design and manufacturing (ESDM) sector. In this landscape, navigating the development of electronic products emerges as a challenging prospect, demanding meticulous attention to various technologies and domains.
Augmented Innovations
Argus Embedded Systems is a fortunate opportunity for those traversing this path. Established in 2011, this company has emerged as a trailblazer in electronic manufacturing services, specializing in rapid prototyping, low-medium scale system-level production, and comprehensive product design and manufacturing, including compliance adherence. Argus Embedded Systems is a steadfast partner for businesses venturing into the dynamic terrain of electronic product development, offering expertise, innovation, and reliable services.
Argus Systems stands as a vanguard of innovation, notably in its approach. Sujata Verma, the Chief Technology Officer, emphasizes their comprehensive services spanning from conceptualization to execution and full-scale production. Argus Systems’ prowess lies in its profound technical acumen, allowing it to adeptly comprehend and address the intricate challenges inherent in each project. This proficiency becomes instrumental in steering clients towards successfully realizing their products.
Renowned as one of India’s premier companies, Argus Systems boasts a complete design team and an Electronic Manufacturing Services (EMS) facility dedicated to catering to customer needs. The company operates with a dedicated focus on research and development, aspiring to attain technically viable objectives.
What sets Argus Systems apart is its staunch emphasis on involving clients at every juncture of the product design journey, ensuring a transparent and lucid understanding of the entire process. This transparent approach distinguishes Argus Systems from its peers, building a solid foundation of trust and fostering robust client relationships. The company’s commitment to research and development, client engagement, and transparent product design methodologies propels its distinction in a highly competitive industry, encapsulating its core philosophy of integrated operational excellence encapsulated within Argus Systems.
A Trusted Value Adder
Argus stands as a trusted value-addition partner, embodying a vision aimed at being the most esteemed company within its markets. With a strong commitment to customer satisfaction, the company aspires to foster enduring relationships, encouraging customers to expand their business endeavours with Argus.
Moreover, Argus endeavours to cultivate a work environment where employees take pride in being associated with the company, promoting a culture of respect and fulfilment among its workforce. Argus aims to be the most esteemed customer for its suppliers, not merely confined to its internal ecosystem, seeking to establish itself as their most valued collaborator.
At the core of its mission lies the commitment to becoming a trusted and valued supplier, offering its customers distinct and highly esteemed engineering products and manufacturing solutions. Upholding a steadfast dedication to ethical conduct, Argus prioritizes the principles delineated in its Code of Ethics, embodying excellence through its people and processes.
Led by Sujata, a seasoned professional with over two decades of experience in prominent product and semiconductor companies, Argus benefits from her profound industry insight and expertise. With a background in Electronic Engineering, Sujata’s alignment with the latest technological advancements and her role in overseeing New Product Introduction (NPI) at Argus demonstrates her commitment to contributing her knowledge and skills to the company’s continued success.
A Transformational Force
Argus Systems originated from a pivotal realization of an unmet need in the electronics domain, spearheaded by its Founder and CEO, Dhiraj Kumar. Initially conceived as a design-centric entity, the company swiftly evolved into electronic manufacturing, ensuring comprehensive testing and validation for all developed designs. What truly differentiates Argus Systems from its industry counterparts is its holistic approach, boasting complete in-house teams for hardware, software, mechanical design, cable assembly, and VLSI design. Furthermore, Argus’s facilities seamlessly manage projects from their prototype stages to full-scale production, encompassing functional, systems, and compliance testing for end products—this all-encompassing suite of services positions Argus Systems as a distinctive and integral entity within the industry.
Drawing from her expertise as a seasoned leader, Sujata emphasizes the impact of embracing modern technologies such as Artificial Intelligence (AI) and Machine Learning (ML) in Product Design and Development. As real-time data analysis and swift decision-making demands escalate, AI and ML applications are increasingly deployed on edge devices like smart homes/buildings and autonomous vehicles. Designing hardware products for such applications necessitates considerations of scalability, cost, reliability, and performance, necessitating the implementation of Design for Manufacturability (DFM) and Design for Assembly (DFA) techniques. Additionally, prudent selection of hardware components is imperative to circumvent potential memory issues, given the resource-intensive nature of AI and ML applications. Ultimately, the architecture of edge devices must be meticulously crafted to meet the requirements of AI/ML applications effectively.
The Dynamic Design Delivery
In today’s industry landscape, Argus Systems confronts and surmounts numerous challenges inherent in its technology-driven domain. As India’s electronics and semiconductor industry witnesses substantial growth, propelled by initiatives like the PLI schemes and a projected CAGR of 24.56% by 2028, the firm strategically invests in resources and cutting-edge machinery to effectively address technological hurdles and capitalize on emerging market prospects. This progress not only signifies a promising development for the nation’s economy but also underscores the imperative for companies to continuously innovate, aligning their offerings with customers’ evolving needs.
Offering pragmatic advice to aspiring entrepreneurs looking to venture into the Product Design and Development solution sphere, Sujata emphasizes the significance of passion in driving success, particularly in the technology realm. Argus Systems’s team thrives on navigating intricate projects, driven by an unwavering passion for core electronics technology. Incorporating a feasibility analysis phase in their processes serves as a critical checkpoint, ensuring project manageability and preemptively identifying potential issues in their nascent stages. Sujata advocates for similar checks and balances in other projects to mitigate risks and challenges, preventing issues from escalating to critical stages. This proactive approach fosters smoother project executions and robust problem-solving right from the project’s outset.
Engineering A Smart Future
In charting the course for Argus Systems’ future expansion and fortifying its operational scope, Sujata unveils an ambitious vision centred on scaling the company’s operations and broadening its offerings. Argus supplies products across diverse sectors, including oil and gas, medical, automotive, and industrial domains. Collaborating with a wide array of customers spanning India, the USA, Australia, and the Middle East for product design and electronic manufacturing services, the company emphasizes end-to-end services, covering the entire spectrum from conceptualization to production.
The distinctive approach adopted by Argus Systems revolves around a human-centric philosophy underpinned by a balanced investment in customers, suppliers, and employees. This strategic investment underscores a collaborative, positive work environment, fostering a culture aimed at long-term success and sustainable growth within the electronics and semiconductor industry. Prioritizing the journey over the destination, Sujata emphasizes the company’s readiness to actively participate in India’s transformation from a global trader to a worldwide powerhouse in electronic product manufacturing. This visionary outlook embodies Argus Systems’ commitment to shaping a future where innovation, collaboration, and sustainable growth are pivotal cornerstones.
